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So if there is no emptiness, if your creativity is a product of some boundless primordial intelligence that is occupying the very same space you would like to think of as your mind then do you ever think your own thoughts? Do you have an individual mind? Where does your originality come from? It would be from all kinds of things but one of the biggest contributors would be your culture. Rich cultures and encouraging upbringings foster creative mindsets. Isolation is also a common attribute of very creative people. To protect themselves from distractions, from influence of other people and ideas, from criticism and from revealing their work too early they shelter themselves. This way they become creatively self-sufficient, self concerned and culturally complex but can render them socially disadvantaged.
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Creativity isn't exclusive to rich cultures or specific persons though. As long as you are eager to learn, accepting of other cultures, hungry for life, willing to work hard and really immerse and dedicate yourself in your work you can increase your creativity. Sky is the limit. But sometimes you might need limits. Sometimes you might need to restrict yourself. To be be creative within a limited space, time and budget. Great and unexpected ideas can come of this! A good way to adapt to these conditions is to apply methods used in Industrial Design, "Function drives Design" - where you look at the most essential part, the function and design to fit that. In game development this can be a very useful technique when dealing with technical, political, time and economical restrictions.
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Creativity and the appreciation of it vary from person to person. And so does the creativity in games. Some developers simply have no intention doing anything creative for various reasons, being creative is a risky endeavor that can end up hurting their production, sales and putting gamers off. You cant blame them for wanting to stay operational. Being innovate yet maintain successful is a delicate dance. The game industry as a culture would benefit from ending the navel-gazing, if it could stop drawing inspiration mainly from other games and if it could stop mimicking that other great entertainment medium; film. Video games should embrace its traditions, be proud of its own history and achievements and let itself be more inspired by other things that aren't games or movies every once in a while.